Wunderman Thompson released the fifth edition of The Future Shopper Report, surveying 28,000 consumers across 17 different markets and taking a deep dive into what retailers must deliver to meet consumers’ demands from digital shopping experiences.

• 73% of global shoppers said e-commerce will be more important to them this year
• 62% of global shoppers will increase their use of digital shopping channels in the future
• 51% of spend will be online post-COVID-19, according to global shoppers we surveyed
• 64% of shoppers say that they prefer to shop with brands that have both online and offline presence
• 59% of consumers wished brands would communicate seamlessly with them across all channels
• 41% of global shoppers admit they are still frightened about shopping in-store in the wake of COVID-19
• 38% of global shoppers search for products on Amazon
• 14% of all online spend is through Amazon
• 1-in-5 rate is best for value in Asia, behind Tmall, Taobao, and Lazada
• 30% of global shoppers expect delivery within 24 hours
• 48% of shoppers globally told us they wanted faster delivery
• 66% of shoppers say marketplaces are best at speedy delivery
• 62% of global shoppers are excited about stores with no checkouts like Amazon Go